Objectives of the Book

‎1.‎ Providing a Contemporary Reading of Traditional Distribution Channels: This ‎section sheds light on the concept of traditional distribution channels, their importance and ‎types. It prepares the reader for a comparison with digital distribution channels through a ‎comprehensive scientific approach.‎

‎2.‎ Clarifying the Differences Between Goods, Services, Ideas, and Experiences: ‎The book aims to deliver a clear, comprehensive, and unambiguous explanation to help ‎readers understand the commercial meanings of goods, services, ideas, and experiences in ‎a new and innovative way.‎

‎3.‎ Providing the Reader with Knowledge of Digital Distribution Channels: This ‎objective offers a comprehensive yet simplified explanation of digital distribution channels ‎and highlights how they differ from traditional channels, emphasizing their increasing ‎importance in today’s and future digital business environments.‎

‎4.‎ Clarifying the Types of Customers and Sellers in the Digital Market: Defining e-‎customers and e-sellers, along with explaining their characteristics, behaviors, and ‎effective strategies for interacting with them in the digital environment.‎

‎5.‎ Providing a Comprehensive Overview of the Digital Market Infrastructure: ‎Offering a detailed explanation of the key components of the digital infrastructure, ‎including electronic networks, databases, hardware, software, and emphasizing the ‎importance of security and privacy in this environment.‎

‎6.‎ Highlighting the Front End and Back End Components of the Digital Distribution: ‎Explaining how customers interact with the digital marketplace through front end ‎components, like seller portals and shopping carts, in addition to explaining the back end ‎processes that support these activities, such as inventory management, and order and ‎payment processing.‎

‎7.‎ Providing an Expanded Concept of the Types of E-Markets: Offering a detailed ‎analytical overview of various e-market types, such as B2B, B2C, and C2C, along with ‎an explanation of how each type operates and contributes to the growth of digital ‎commerce.‎

‎8.‎ Presenting the Concepts of Disintermediation and Reintermediation: Providing a ‎comprehensive overview of how these concepts influence the structure of both traditional ‎and digital markets, and how organizations can benefit from these changes to enhance ‎efficiency and increase profitability.‎

‎9.‎ Foreseeing Future Trends in Digital Distribution Channels: Presenting insights into ‎future technological advancements and their impact on digital distribution channels, in ‎addition to providing guidance for organizations on how to adapt to these changes to ‎ensure sustainable success.‎

‎10.‎  Raising Awareness of the Importance of Digital Transformation: Offering readers a ‎comprehensive understanding of the importance of digital transformation in the business ‎environment, and how to adopt effective and efficient digital distribution strategies to ‎adapt to current and future market changes and achieve a competitive edge.‎

By achieving these objectives, the book aspires to serve as a comprehensive and practical guide ‎for anyone looking to understand digital distribution channels and to effectively utilize them in ‎today’s fast-evolving business